Frances Pratt - The Sales Success Architect

Frances Pratt is The Sales Solution Architect on a mission to take the “ick” out of selling. She works with brilliant founders, experts and professional service teams who are exceptional at what they do… but quietly wish sales felt less awkward and more natural. Frances's philosophy is simple: selling isn’t about pushing harder. It’s about connecting better. When conversations are clear, human and purposeful, sales stop feeling like pressure and start feeling like alignment. Through her programs, speaking and her book More Sales Less Marketing, Fran has helped thousands of purpose-led business owners to build sales conversations (and engines) that feel confident, graceful and genuinely helpful. Her theme song? “I’d like to teach the world to sell… in perfect harmony.” Because in Fran’s world, selling is not a battle. It’s a dance. And everyone deserves to know the steps.