More than 100 people die on American roads every day. Keep Kids Alive Drive 25 has spent more than twenty-five years trying to change that number - the yard signs, the school campaigns, the pledges, the plain and stubborn ask to slow down in the neighborhoods where kids play. But the work that brought us here is what they do for the families who got the phone call anyway.
Every September, runners take the names of people killed in traffic incidents up Pikes Peak - printed on their shirts, carried 14,115 feet up a mountain. The families come too. They meet the runner carrying their person's name. They tell the stories. And for one weekend they are in a room where nobody needs the situation explained to them. This year is the 19th.
🏔️ 19th annual Run to Remember
🏃 Names carried up Pikes Peak
🤝 Families from across the U.S.
🛣️ 25+ years of safer streets
"The best part of the Keep Kids Alive Drive 25 weekend at Pikes Peak is being with all the other families who have lost a loved one in a traffic incident. We all get each other and it's the only place where we are the normal in the room."
Beth Norris · Run to Remember family
Their goal for the weekend
$14,115
One dollar for every foot of Pikes Peak. It isn't for overheads - it's the cost of getting families to the mountain and home again.
- Travel to Colorado Springs
- Lodging for the weekend
- Personalized Live Forward! shirts carrying their person's name
- The closing celebration dinner, where the families eat together